Category: Industry News

DEMAs BE A DIVER POOL Scores Impressive Coverage in Minneapolis

Submitted by: DEMA Association
Released on: Feb 13, 2013

The Be A Diver Pool Tour, presented by DEMA,made a recent stop at the Minneapolis Progressive Boat Show to provide attendees with the opportunity to try scuba diving and bring awareness of recreational scuba diving to the local community. The pool stole the spotlight of the Show as reporters from all four major Minneapolis Morning News Shows; KARE-NBC, KMSP-FOX, WCCO-CBS and KSTP-ABC, broadcasted live from the Be A Diver pool. 

Retail Membership Manager “Big Wave” Dave Reidenbach was interviewed by each journalist underwater to discuss the Be A Diver Pool Tour, local diving available in Minneapolis and how to get certified with a local dive retailer in the area. To view the segments available online visitKARE-NBCandKSTP-ABC.The four media placements garnered a viewing audience circulation of 866,293.

An invaluable tool to acquire new divers, the pool also provided local DEMA Member RetailersAquaventure Dive & Photo Center,Midwest School of DivingandScuba Centerwith free television exposure and the opportunity for each to talk to potential customers already interested in diving.More than 100 Show attendees tried diving in the Be A Diver pool and all were encouraged to share their experience with family and friends. The pool stop was also featured throughout the week via Be A Diver’sFacebookandTwitteraccounts.

The pool has amassed over 3.3 million viewer impressions throughout the first month of the 2013 Tour. Find outwhere the Pool Tour will stop nextto help introduce diving to potential diving customers throughout the United States!

Making stops throughout the year at various consumer-oriented travel, outdoor activity and adventure shows, the Be A Diver pool gives anyone 10 years old and up the opportunity to discover the fun and exciting sport of scuba diving for FREE in the comfort of a large, tropically warm pool. Event attendees are also able to test out some of the latest scuba equipment and have a photo of themselves taken underwater that can act as an everlasting keepsake. Those who take the plunge need not to worry about getting wet, since the Be A Diver pool provides wetsuits, towels, hair dryers and dressing rooms.

DEMA, the Diving Equipment & Marketing Association, is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry.With more than 1,400 members, this non-profit, global organization promotes scuba diving through consumer awareness programs and media campaigns such as the nationalBe a Diver campaign; diver retention initiatives such as DiveCaching; and an annual trade-only event for businesses in the scuba diving, action watersports and adventure/dive-travel industries,DEMA Show.